Branding: Catskill Animal Sanctuary
Since opening in 2001, the Sanctuary was finding it harder to stand out among a growing number of peers. With incredible, original programing and a unique property featuring a bed and breakfast and vegan cooking program, the Sanctuary needed to do more to stand out.
The new logo is based around a "C" mark and mixes traditional and modern type to represent a forward-looking organization in a pastoral setting. The color palette was designed to stand out in a landscape dominated by green. Merchandise helped to bring their message of universal respect for animals to life in a non-preachy, fun way.